Buying, Not Selling
We buy ads for about a dozen national clients and have the discounts to prove it. CMR's and sales reps will sell you anything they can convince you to purchase. We will only buy ads on your behalf that we know can produce. For every piece of directory advertising that works there are a couple of products that will fail. We are not in the business of selling ads and chasing commissions. We are focused on buying the best ads on your behalf and developing a long-term relationship with your company.

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The Yellow Page business is full of sales representatives or CMR's posing as "consultants". The objective of the typical YP sales rep or CMR's is to earn sales commissions. They achieve this objective by selling as much advertising space as possible without regard for the advertisers bottom line. Their idea of "consulting" is what most rational people would call selling or marketing. This is logical because sales reps are supposed to sell and CMR's (AKA Certified Marketing Representative) are certified by the yellow page association to market their product. They will provide charts and graphs to project unrealistic results and push you to buy large ads in every market. This practice is not illegal but could result in your company losing money. To these sales reps and CMR's, it's just business and they are just doing a job.