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          Consulting 
Legitimate consulting is what makes us truly unique. Our CEO actually got his start in the business by buying ads with his own money and selling leads and customers. Ask a sales rep or CMR if they ever self-funded a program and see what they say. We understand that your business and objectives are unique. Our objective is build a long-term relationship with your company by delivering results.

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We buy ads for about a dozen national clients and have the discounts to prove it. CMR's and sales reps will sell you anything they can convince you to purchase. We will only buy ads on your behalf that we know can produce. For every piece of directory advertising that works there are a couple of products that will fail. We are not in the business of selling ads and chasing commissions. We are focused on buying the best ads on your behalf and developing a long-term relationship with your company.

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         Management
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Properly managing a national program that includes 14,000 possible directories can be very challenging and requires many man-hours. This is our niche that will deliver a smooth running campaign and save your company thousands of dollars every month. We manage about a dozen programs for some of America's largest brands. Get the edge on your competition by partnering with us.

 

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Consulting, Buying & Management

The Yellow Page business is full of sales representatives or CMR's posing as "consultants". The objective of the typical YP sales rep or CMR's is to earn sales commissions. They achieve this objective by selling as much advertising space as possible without regard for the advertisers bottom line. Their idea of "consulting" is what most rational people would call selling or marketing. This is logical because sales reps are supposed to sell and CMR's (AKA Certified Marketing Representative) are certified by the yellow page association to market their product. They will provide charts and graphs to project unrealistic results and push you to buy large ads in every market. This practice is not illegal but could result in your company losing money. To these sales reps and CMR's, it's just business and they are just doing a job.

The team of professionals at YP Publishing - Consulting, Buying and Management is unique in the multi-billion dollar Yellow Page industry. We actually CONSULT with our clients to determine which combination of branding, market saturation and/or immediate ROI is desired. We then BUY ads on their behalf at the best rates in the business. We MANAGE the entire program from top to bottom so your company can focus on what it is in business to do. We are not sales reps or CMR's. We CONSULT, BUY & MANAGE Yellow Page Programs for our clients. As a result, our clients pay the best rates in the business only for the ad space that will help them meet their objectives. Since we handle all of the management of your national program, there is no need to hire additional employees to handle all of the work that goes into a program that includes 14,000 directories.

We only deal with national or large regional companies. If your company wishes to launch a successful Yellow Page campaign, we can help! If your company already has a Yellow Page program and wishes to reduce cost and man-hours while improving your results then you should contact us today. phoneyp2

 

 



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